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Sales Strategy

Many businesses initially rely on personal networks and relationships to find their first customers. While personal connections form a valuable foundation for early growth, studies indicate that this approach alone often becomes unsustainable as companies aim for scalability and long-term success. In fact, research from CB Insights indicates that over 50% of startups fail within the first five years due to ineffective scaling strategies.​

Empleado de oficina

Ideal Customer Profile

Identify and clearly define your target customers to ensure precise marketing.

Lead Generation Methods

​Implement practical strategies to attract and capture high-quality leads.

Competitor Analysis

Gain insight into your competitors' strengths and weaknesses to position your products effectively.

CRM: Customer Relationship Management

Select and set up tools to effectively manage customer relationships and track sales performance.​

​Minimum Viable Sales Documentation

Create essential sales materials  and templates that support your team.

Lead Contact Methods

Develop approaches to initiate meaningful conversations with potential customers.

Move beyond personal networks by developing scalable and tailored sales strategies.

Alexa Young, CA

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