Marketing Strategy
Companies utilizing strategic marketing practices generate up to 20% higher returns on investment compared to those without clear marketing strategies. (McKinsey & Company, 2019)
Curious about how we can support your business growth?
Identify your real starting point and align your strategy with your goals, market and development stage. -Audit of digital presence and materials -Analysis of target audiences and decision-makers -Evaluation of commercial processes -Messaging review -Strategic report with recommendations
Define a clear, compelling and differentiated biotech value proposition. -Brand and messaging development -Value proposition and slogan crafting -LinkedIn profile optimization -Commercial pitch creation -Positioning playbook
Build a digital identity that reflects your science, story and strategic goals. -Website creation or enhancement -Development of key pages and structure -Content creation: use cases, anchor resources -Basic SEO -Legal/regulatory adjustments
Create visibility, generate authority and attract business opportunities. -LinkedIn content campaigns -Lead magnets development -Segmented email strategies -CRM integration & contact building -Editorial calendar focused on leads
Measure, refine and create scalable systems. KPI-driven reporting -Campaign optimization -Marketing automation -Team enablement -Scale-up roadmap